Let’s work together
I’m a multi-disciplinary graphic designer based in New York specializing in brand development and digital creative. Through my career, I have helped to build and refine brand identities, create effective marketing campaigns, and develop engaging digital experiences to drive results. I have a deep understanding of the importance of creating cohesive visual identities and using design to build successful brand strategies.
Selected Work
Experience
Timeshift Media, Inc
Graphic Design Lead, PilatesAnytime & YogaAnytime, 2016 - 2022
In this role, I managed and led a team of designers to support product and marketing needs while ensuring brand consistency across all assets, including online and print ad marketing materials, website and in-app assets, graphics for UX/UI designers, social media templates, photography edits, art for company events, and other design needs. I oversaw all aspects of the design process, collaborated with cross-functional teams to ensure alignment with business goals and user needs, and developed design standards and guidelines to maintain a consistent brand identity.
Oversaw all aspects of the design process, including ideation, conceptualization, execution, and delivery of final assets.
Collaborated with cross-functional teams, including marketing, product, and engineering, to ensure all design projects were aligned with business goals and user needs.
Developed and maintained design standards and guidelines to ensure consistent brand expression across all touchpoints.
Managed the design team's workload, provided feedback and coaching, and conducted regular performance evaluations.
Ruche, Inc
Graphic Designer. ShopRuche & Threadsence, 2015 - 2016
At ShopRuche & Threadsence, I played a critical role in visually bringing two unique e-commerce brands to life. Working across a range of mediums, I developed visually compelling assets across email, web, and digital channels. My work ensured that both brands stood out in a crowded market while maintaining a consistent brand identity.
Developed brand identity for ShopRuche.com and Threadsence.com — including brand guidelines across email newsletters, layouts, social media and marketing assets, photography edits and retouching, and illustrations for blog projects.
Worked closely with cross-functional teams, including marketing, merchandising, and development, to ensure design projects were aligned with business goals and user needs.
Developed and maintained design standards and guidelines to ensure consistent brand expression across all touchpoints.
Participated in photoshoots to direct models, manage props, and ensure images met brand standards.
Managed multiple design projects simultaneously, ensuring timely delivery of high-quality assets.
Conducted regular competitor research and analysis to stay up-to-date with the latest trends and design practices in the e-commerce industry.
Sarah Zone DBA Image
Graphic Designer, 2014 – 2015
As a Graphic Designer, I played a pivotal role in creating visually cohesive assets for both digital and physical mediums to support fashion retailer brand.
Produced visually stunning digital graphics for lookbooks, website design, and ads.
Designed eye-catching print material for physical stores, including banners, business cards, and flyers.
Developed marketing strategies to drive brand awareness and sales.
Assisted in planning and styling photoshoots to ensure accurate representation of brand style and ethos - including styling.
Love Culture
Graphic Designer, 2012 – 2013
Designed graphics for the E-Commerce department, including banners, email newsletters, retargeting ads, postcards, and packaging design. Assisted in the company's rebranding project, which included a complete overhaul of website design and an improved powerful brand image.
The Vista Newspaper
Graphic Designer and Art Director, 2010 - 2012
Created graphics for articles, infographics, and in-house ads. Designed the creative and graphic layout for the Feature section. As Art Director, oversaw all creative design processes and approved the overall layout design of every publication.
The Creative Zone
Graphic Designer, 2012
Designed professional print work, including ads, flyers, posters, and brochures for all University of San Diego organizations.
Skills & Expertise
Advertising
Typography
Creative direction
Brand identity development
Frontend web design
Photography and post production editing
Advertising
Digital display creative
Social media ad creative
Organic social strategy
Adobe Creative Suite - Illustrator, Photoshop, InDesign, AfterEffects, Lightroom
Figma
Canva